SFIA
Tariff Cloud Darkens U.S. Sporting‑Goods Industry After Rare GDP Beat
A wave of tariff increases slated for the summer threatens to blunt momentum in the $120-billion sporting-goods business,
SFIA Launches 2034WARD To Boost US Sports Participation
The SFIA's new campaign, 2034Ward, aims to expand access to sports amid upcoming major global sporting events..
As Pickleball Demand Grows, $900M Investment Is Needed, Report Finds
Due to a lack of courts, New York and Los Angeles in particular may be sleeping on a huge opportunity to attract pickleball fans.
Industry Sees Some Positive Movement on Sales and Return to Activity, Amid Ongoing COVID Challenges
May 2020 Survey Analyzes Industry Response to COVID-19 Environment The Sports & Fitness Industry Association (SFIA) released the 2nd edition […]
COVID-19 Hits Industry Hard, Yet Fitness Surges
Monthly Survey Measures Change Through Pandemic Response The SFIA COVID-19 Response Survey confirms dramatic, unprecedented revenue drops across the sports […]
