Sauna House
Tech-Free Contrast Therapy Studio Sauna House Expands to Tennessee
Sauna House, a modern bathhouse brand, plans to launch a Knoxville, Tennessee, location as early as spring 2025.
The Booming Business of Hot & Cold
With the sweeping industry shift to wellness, centuries-old practices like saunas, cold plunges and bathhouses are making a rousing resurgence
Regular Sauna Use May Lower Risk of Psychosis, Study Finds
Study participants who used a sauna at least three times per week had a significantly lower risk of developing psychotic disorders.
Communal Wellness: Bathhouse Brands See Growth in US, Canada
Unlike boutique wellness studios offering infrared saunas, emerging bathhouse brands are centered on the communal aspect.