Sauna House, a modern bathhouse brand, plans to launch a Knoxville, Tennessee, location as early as spring 2025.
With the sweeping industry shift to wellness, centuries-old practices like saunas, cold plunges and bathhouses are making a rousing resurgence
Study participants who used a sauna at least three times per week had a significantly lower risk of developing psychotic disorders.
Unlike boutique wellness studios offering infrared saunas, emerging bathhouse brands are centered on the communal aspect.
Sign Up to Our Newsletter
