Sauna House

interior of a Sauna House studio

Tech-Free Contrast Therapy Studio Sauna House Expands to Tennessee

Sauna House, a modern bathhouse brand, plans to launch a Knoxville, Tennessee, location as early as spring 2025.

Person in sauna

The Booming Business of Hot & Cold

With the sweeping industry shift to wellness, centuries-old practices like saunas, cold plunges and bathhouses are making a rousing resurgence

Regular Sauna Use May Lower Risk of Psychosis, Study Finds

Study participants who used a sauna at least three times per week had a significantly lower risk of developing psychotic disorders.

Communal Wellness: Bathhouse Brands See Growth in US, Canada

Unlike boutique wellness studios offering infrared saunas, emerging bathhouse brands are centered on the communal aspect.