Sales

Marketing mistakes
Fitness Business

From Member Retention to Weak Engagement: 5 Marketing Mistakes That Are Destroying Your Profit

Whether you’re driving gym memberships or selling supplements online, these five missteps—from flawed attribution to weak creative—are quietly eroding margins and limiting growth

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women and men high-five after a group fitness class

Reimagining Member Engagement: Lessons From The Sales Arms on Building Brand Ambassadors

The Sales Arms execs explain how boutique fitness brands can build a culture that prioritizes turning members into long-term brand advocates.

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alo yoga winter campaign
Fitness

Alo’s Black Friday Deals Are Here—Shop 30% Off Sitewide

Shop Alo's Black Friday sale featuring items that are 30% off across the site including leggings, sports bras, accessories, and more.

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A young hispanic woman in a gym uses her smartphone and credit card while sitting on a blue mat
Fitness

The Best Labor Day Fitness Sales to Shop This Weekend

Shop the best Labor Day fitness sales ahead of the long weekend. Save on top picks from Amazon, Alo Yoga, Pvolve, and more.

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OUtside of Chromacore, Portland, Oregon. Building front.

Chromacore and The Sales Arms: A Partnership for Success

A collaboration focused on community building, from pre-sale memberships to ongoing record growth, sets a new benchmark in the fitness industry

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