Red Bull

Centr, Red Bull Launch Hyrox Training Program To Conquer 100 Wall Balls

Centr and Red Bull launch a 12-week Hyrox training program to help athletes go unbroken through the 100 wall ball challenge.

Red Bull Gives Experiential Fitness New Wiings With Sweat the Deck, F45 Takeover in Chicago

Red Bull brings Sweat The Deck spin on a boat and F45 Training to Chicago Aug. 23–24, fueling the rise of brand activations.

For Fitness Brands, Authentic Events Are the Next Growth Channel

Gen Z-loving fitness events are evolving into social, sensory-rich experiences—here's how fitness operators can lean in.

F45 Gets a Jolt With Red Bull Partnership

Functional fitness franchise F45 has teamed up on a multi-year partnership with energy drink king Red Bull.