Poppi

Super Bowl Advertisers Are Playing Offense on Wellness

This year's Super Bowl LX ad slate shows just how much has changed in the conversation around health and wellness.

Bloom soda cans displayed next to Walmart bags

Bloom Nutrition Launches Gut-Healthy Soda Exclusively at Walmart

Bloom Nutrition has launched Bloom Pop, a better-for-you prebiotic soda in five flavors, available exclusively at over 3,000 Walmart stores.

Young people sitting at a table drinking Poppi (Super Bowl commercial)

Prebiotic Soda Power: PepsiCo Acquires Poppi for $1.95B

PepsiCo is the latest food and beverage titan that has secured a prebiotic soda startup as consumers reach for functional beverages.

a football on a field

5 Super Bowl LIX Ads Representing the Wellness Shift

Athletech News has rounded up the top Super Bowl ads that are changing the conversation on health, wellness and female athleticism.