Pilates Addiction is turning its most devoted members into its most powerful growth engine – and giving them a rewards program worthy of the name.
When Extraordinary Brands acquired CycleBar, one of the first priorities was to listen to both operators and members. Within weeks of stepping into her new role, Brand President Lori Klein met with over half of CycleBar’s franchisees to gather direct feedback. One theme stood out: riders missed CycleBar Rewards, the loyalty program powered by Perkville...
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