Op-Ed
As Fitness Classes Move Online, Here’s What You Need To Know About Legal Risks
From injury liability to data privacy concerns, an IP lawyer breaks down key legal issues involved in disseminating digital fitness content.
Boutique Fitness Isn’t in Crisis — It’s Evolving
At a time when there are more choices in fitness than ever, the newest generation is showing up for studios, […]
Your Real Competitor? You Don’t Even Know Them (Yet)
Disruption comes from blind spots, not rivals. The real threat to your business is the one you don’t see, writes ATN's Edward Hertzman.
How To Protect Your Brand When Working With Fitness Influencers
Influencers can be highly lucrative for fitness brands, but there are important legal and business considerations to keep in mind.
Too Many Wellness Leaders Are Burning Out. Here’s What Needs To Change
Wellness leaders sell recovery but often run themselves into the ground. The cost isn’t just personal — it’s organizational, writes Brynn Scarborough.
Fitness & Wellness Brands Pivot From Influencers to Experts
As consumer trust in influencer marketing wanes, fitness and wellness brands are turning to certified experts for product validation.
Why Gut Health Is Critical for Fitness & Wellbeing
The gut’s impact on fitness goes far beyond digestion – it influences energy levels, immune function, mental clarity and recovery.
How Protein Protects Your Muscle on GLP-1 Weight-Loss Drugs
Eating a protein-rich diet is a critical but often overlooked component of staying healthy while losing weight on GLP-1s.
The Crucial Connection Between Nutrition, Hormonal Health and Fitness
Hormonal health is a cornerstone of overall well-being, yet it remains an often-overlooked aspect of many people's health.
Financial Fitness: How Gym Owners Can Pump Up Their Profits
These tried-and-tested profit-boosting strategies will help you optimize revenue and minimize expenses at your gym.
