Natural Cycles

Whoop, Oura CEOs Eye Women’s Health, Data Optimization 

As fitness wearables explode in popularity, the CEOs of Oura and Whoop are both bullish on tech's ability to help women better understand their bodies.

Birth Control App Natural Cycles Lands $55M as Tech Brands Eye Women’s Health 

Natural Cycles, an FDA-cleared app, uses an algorithm and temperature data to help women predict their fertility with greater accuracy.