Liquid Death

Liquid Death Sparkling Energy drinks

Liquid Death Announces First Energy Drink Launch, Promising a ‘Better-for-You’ Jolt in 2026

Liquid Death is officially entering the energy drink space with a new line of zero-sugar sparkling energy beverages set to launch in 2026.

a football on a field

5 Super Bowl LIX Ads Representing the Wellness Shift

Athletech News has rounded up the top Super Bowl ads that are changing the conversation on health, wellness and female athleticism.