IRL

Fashion Brand Flannels Opens In-Store Fitness Studio From HiiClub

HiiClub has landed inside Flannels’ Leeds flagship with a training, Pilates and recovery studio as the retailer pushes into wellness.

Free Fitness Finds Its Stride As Parkrun Launches in Brooklyn

Brooklyn hosts its first parkrun at Brooklyn Bridge Park, a free weekly 5K that joins a global movement built on community and inclusion.

Meet Swet: The Mobile Sauna Turning Up the Heat on the Social Wellness Scene 

Swet brings a mobile sauna and ice bath experience to festivals and events, tapping into demand for alcohol-free, wellness socializing.