hydration
Starbucks Expands Coconut Water Drinks as Health-Focused Options Grow
Starbucks expands coconut water drinks to 400 stores as part of a wellness push that includes upcoming protein cold foams this fall.
Gatorade Shifts Gears Into Women’s Racing With F1 Academy Deal
Gatorade becomes the first official sports drink partner of F1 Academy, launching a multi-year deal to support young female drivers.
Epicore Tops Up Series B With $6M To Scale Sweat-Sensing Wearables
With an added $6M in Series B funding, Epicore is taking its Connected Hydration tech to new markets while advancing cloud analytics.
BodyArmor Taps Athletes To Champion Rebrand, New Campaign
BodyArmor launches its largest campaign to date with a rebrand and “Choose Better” message, debuting during the NHL Playoffs this weekend.
Floyd Mayweather Enters the Supplement Game with 1O1
Famed boxer Mayweather has launched a collection of supplements to fuel performance Floyd Mayweather, who many call one of the […]
The Hydration Factor: How Gyms Are Improving Member Experience with Water
With 75% of Americans chronically dehydrated, gyms are taking steps to make hydration an essential part of the member experience
Crave Killer is the Latest Drink Mix to Slay Appetite
Ultima Health and Nutrition21 have collaborated on a new hydration product that suppresses the appetite and cravings.
The 8 Trends Driving the Supplements Market
Here’s the trends XRC, a venture capital firm, says will continue fueling the vitamins, minerals and supplement space
