Starbucks expands coconut water drinks to 400 stores as part of a wellness push that includes upcoming protein cold foams this fall.
Gatorade becomes the first official sports drink partner of F1 Academy, launching a multi-year deal to support young female drivers.
With an added $6M in Series B funding, Epicore is taking its Connected Hydration tech to new markets while advancing cloud analytics.
BodyArmor launches its largest campaign to date with a rebrand and “Choose Better” message, debuting during the NHL Playoffs this weekend.
Famed boxer Mayweather has launched a collection of supplements to fuel performance Floyd Mayweather, who many call one of the […]
With 75% of Americans chronically dehydrated, gyms are taking steps to make hydration an essential part of the member experience
Ultima Health and Nutrition21 have collaborated on a new hydration product that suppresses the appetite and cravings.
Here’s the trends XRC, a venture capital firm, says will continue fueling the vitamins, minerals and supplement space
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