energy drink

Liquid Death Announces First Energy Drink Launch, Promising a ‘Better-for-You’ Jolt in 2026

Liquid Death is officially entering the energy drink space with a new line of zero-sugar sparkling energy beverages set to launch in 2026.

Naked Nutrition’s New Energy Drink Cuts the Junk, Keeps the Jolt

Naked Nutrition enters the energy drink market with a six-ingredient, zero-sugar beverage with clean energy and for health-focused consumers.

Celsius Rebrands Functional Energy With Biggest Campaign Yet

Energy drink leader Celsius has launched its largest campaign to date following its $1.65B Alani Nu acquisition.

F45 Gets a Jolt With Red Bull Partnership

Functional fitness franchise F45 has teamed up on a multi-year partnership with energy drink king Red Bull.

Celsius Acquires Female-Focused Alani Nu for $1.65B

Celsius has acquired Alani Nu in a $1.65 billion deal that will advance its energy drink category forward.