24 Hour Fitness has renewed its partnership with the Los Angeles Rams, bringing community events and exclusive content to Southern California.
Peloton teams up with Hyrox as its official digital training partner, expanding into competitive fitness with new race-prep series.
Momentous has signed a multi-year deal with USA Rugby to provide its nutrition support to both national teams.
Club Pilates partners with Disney on “Freakier Friday” themed classes, influencer events and a chance to win a trip to the premiere.
Pause Studios has partnered with wellness platform Alo Moves to bring guided breathwork to its recovery studios.
Tom Brady and Gopuff launch Goat Gummies, a line of organic, vegan fruit snacks made with real ingredients and available on Gopuff.
Life Time partners with Kiehl’s to bring premium skincare to NYC clubs, expanding its wellness focus amid new club openings.
Philadelphia Phillies’ Bryce Harper has teamed with Just Ingredients, joining several pro athletes aligning with fitness and wellness brands.
Philadelphia Eagles player Cooper DeJean is spreading the word on recovery and health tech brand Renpho as its new brand ambassador.
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