activations

Club Pilates Expands International Pilates Day Into Month-Long ‘PilatesFest’

In celebration of International Pilates Day, Club Pilates studios across the globe are coming to life to unite local communities around the popular workout.

Red Bull Gives Experiential Fitness New Wiings With Sweat the Deck, F45 Takeover in Chicago

Red Bull brings Sweat The Deck spin on a boat and F45 Training to Chicago Aug. 23–24, fueling the rise of brand activations.

Hometown Hype: The Vitamin Shoppe’s Experiential Retail Strategy Is a Sign of the Times

The Vitamin Shoppe’s new Hometown Stores reflect a retail trend: creating immersive brand experiences to engage consumers.