Pvolve Grows Stronger, Expands in Key US Markets
Pvolve’s functional fitness method continues to gain ground in the U.S.
All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
Pvolve has signed new franchise agreements that will expand the Jennifer Aniston-endorsed functional fitness brand to Orange County, California; Lincoln Park, Illinois; Barrington, Rhode Island; and Pleasantville, New York.
Pvolve’s new franchisees are shaped by both personal experiences and local insight. In Newport Beach, finance, real estate and consulting expert Lee Raagas is opening a Pvolve studio after discovering the method during her recovery from a neurological disorder that impacted her balance and auditory processing. In Chicago’s Lincoln Park, seasoned entrepreneur Allison Randal is turning her passion for wellness into a neighborhood hub for strength and self-care.
On the East Coast, marketing strategist Ashley Thibodeau is answering the demand for elevated fitness in Rhode Island’s East Bay, inviting wellness enthusiasts from Barrington, Warren and Bristol. Meanwhile, in Pleasantville, New York, finance executive Katharine Dailey is tapping into the brand’s scalable model to deliver functional fitness to Westchester County.
Earlier this month, the popular fitness franchise announced it would open its first location in Hawaii.
“Pvolve continues to grow with purpose, and we’re proud to welcome franchise partners who bring strong business acumen combined with a deep belief in our method,” Pvolve president Julie Cartwright said. “These new studio owners are aligned with our mission to deliver a smarter, more sustainable approach to fitness in communities across the country.”
The expansion follows Pvolve’s current Sculpt Anywhere Tour, which brings its signature sculpting classes—including the 50-minute “Train Like Jen” session—to eight cities and wraps on May 18. The event is also open virtually via the Sculpt Anywhere Challenge, a two-week online series from May 1 to 14. To support both in-person and digital participants, Pvolve is offering its Sculpt Anywhere Travel Bundle—a portable workout kit with five tools, a three-month streaming membership, and a one-on-one trainer consultation—on sale for $247 with code SPRING10 (regularly $315).