Novos Launches ‘Longevity Bar,’ Emphasizing Protein Quality Over Quantity
With 15g of protein, five longevity ingredients and a Mediterranean diet-inspired formula, Novos wants to redefine meal replacement bars
As more Americans prioritize protein, with 71% saying they’re actively trying to increase their intake, the market has responded with a wide range of high-protein offerings. But the conversation has largely focused on quantity rather than quality.
Novos, a company centered on longevity science, has launched a functional bar, formulated in collaboration with researchers, a dietitian and a Michelin-trained chef.
The Novos Bar contains 15 grams of protein and incorporates ingredients associated with cellular and metabolic health. The bar uses a protein blend that is lower in methionine and isoleucine compared to whey, two amino acids that have been linked in animal studies to reduced lifespan. Instead of seed oils or artificial preservatives, the bar includes components commonly found in the Mediterranean diet, such as olive oil, honey and rosemary extract.
The formulation also includes a range of whole food ingredients and five compounds tied to longevity research: astaxanthin, taurine, reishi, cordyceps and lion’s mane. A fruit and vegetable blend adds additional nutrients from foods including kale, spinach and sweet potato. The flavors are varied, like Salted Chocolate Crunch, Mixed Berry Crunch and Peanut Butter Chocolate Chip Crunch.
Brooke Alpert, a registered dietitian, and Van Nguyen, a former pastry chef at 3-Michelin-Star restaurants The French Laundry and Per Se, serve as culinary consultants for Novos, providing expertise on ingredients and flavor profiles for the bar.
Chris Mirabile, founder and CEO of Novos, said the goal was to create an option that supports both short- and long-term health, particularly for people looking for convenient, nutrient-dense choices.
“We wanted to create a bar that could be smarter than your healthiest meal,” Mirabile said.“We brought together some of the best minds in longevity, nutrition and gastronomy to build essential vitamins, minerals and longevity-enhancing ingredients into one nutrient-dense, whole-food bar that supports skin health, immune function and metabolism.”