Hotworx Turns Up the Heat on Stress With 50% Off Deal

Hotworx is marking Stress Awareness Month with a limited-time offer for new members

Hotworx is turning up the heat for Stress Awareness Month with a limited-time offer where new members can get 50% off enrollment through April 16.

The 24-hour infrared fitness brand, with more than 700 studios nationwide, combines infrared heat with guided isometric and High-Intensity Interval Training (HIIT) for an invigorating fitness experience.

“Hotworx infrared sauna workouts aid in recovery by helping to balance cortisol, the body’s primary stress hormone,” Hotworx founder and CEO Stephen Smith explained. “The heat from the sauna promotes muscle recovery and alleviates tension, allowing you to de-stress and improve overall performance.”

Hotworx recently rolled out its new “HotSquad” feature in the Burn Off App, adding a social component that lets members schedule workouts with friends and family, track each other’s progress and remain accountable.

The fitness franchise, which already has a presence in Australia, Saudi Arabia and Ireland, is now seeking franchisees in Canada.