Finance Google’s Fitbit Takeover Probed by EU Regulators Staff Editor July 4, 2020 Share on Facebook Share on Twitter Share via Email Subscribe Now Log in The EU is questioning whether Google’s proposed takeover of Fitbit will harm competition, or give it access to too much personal data. Fitbit makes fitness-tracking watches that monitor the wearer’s heart rate and activity levels. A group of 20 consumer groups and privacy advocates have called for Google’s takeover to be blocked. Google said it would not use Fitbit data to target advertising and would be “transparent” about the data gathered… READ MORE @ BBCThe EU is questioning whether Google’s proposed takeover of Fitbit will harm competition, or give it access to too much... Membership Required You’ve reached your 3-article monthly limit. Subscribe to ATN Pro for unlimited access to industry-leading coverage, insights, and analysis shaping the future of fitness and wellness. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: Fitbit Google