The personalized health platform celebrates life’s meaningful moments with a new campaign honoring the legacy of women and everyday wellness
Function Health launched its first-ever brand campaign, “Long Live,” a celebration of the everyday moments that make life worth living. Designed to spotlight purpose-driven living, the campaign invites people to take ownership of their health in order to fully own their lives.
The launch kicks off with “Long Live Moms,” just in time for Mother’s Day, paying tribute to the women who nurture generations while often putting their own care last. Through deeply personal stories, Function Health explores multi-generational health legacies, especially those passed from mothers to daughters.
Key elements of the campaign include:
A short film highlighting the bond between mothers and daughters
A limited-edition children’s book reinforcing the campaign’s message
User-generated content from real moms on TikTok and Instagram
Exclusive drops via Instagram Broadcast Channels
As the first platform offering 160+ lab tests annually with curated insights from top doctors, Function Health empowers members to better understand their bodies through personalized data and progress tracking.
The “Long Live” campaign is more than a marketing moment—it’s a rallying cry for anyone who wants to feel truly present in their life. As the campaign says:
“Long live impromptu kitchen dances. Long live knowing more about what’s happening inside your body than your search engine does. Long live the feeling of being in your life—not just watching it.”
