FS8 Opens Studios in Europe & U.S. Amid Global Expansion Plans
The full-body workout brand plans to open 50 new locations thanks to increasing demand.
Pilates, yoga and tone workout brand FS8 has announced its plans to expand across the U.K. and Europe as part of its ambitious growth plan.
FS8, which is owned by F45 Training, opened its first studio in London in 2022 and launched its flagship location in Austin, Texas in April. The science-backed fitness brand has since expanded into South Korea, Europe and, most recently, the U.K.
Club Sports Group, the primary franchisee for F45 Training and FS8, will collaborate with U.K. and European F45 locations to boost the branding of FS8 and open 50 more studios across the globe. The new franchisees so far will be located in London, Luxembourg, New Caledonia and Madrid, with plans to expand even more.
Since the founding of F45 Training in 2013, the demand for a low-impact, high-energy fitness experience has grown, leading to the creation of FS8, which combines reformer and mat Pilates, tone and yoga. The program also integrates dumbbells and activation bands, offering a variety of exercises to improve muscular strength, endurance, cardiovascular fitness, flexibility and recovery.
In London, the demand for FS8 classes has soared.
Emily Rutherwood, who leads performance and growth for the FS8 Europe master franchise, says now is the time for the brand to spread its wings.
“FS8 Oxford Circus has been open for over 18 months, and the response has exceeded our expectations,” Rutherwood said. “Classes are waitlisted daily, and our membership base continues to grow. We have learned so much from the launch of our first studio 18 months ago, and are super proud to have developed the brand and the product to a point where we are able to successfully scale.”
From the brand’s headquarters in Central London, FS8 plans to support the various franchises and attract more potential franchisees and investors.
“It is now an incredibly exciting time to expand the concept across the U.K. and Europe,” Rutherwood said. “It is a great honor to drive this growth and be dynamic leaders in the health and fitness industry.”
FS8 joins similar studio brands in the race for international expansion, such as Club Pilates’ recent growth in Germany and barre3’s plans to open up locations across the globe.