Open an OutFit Training Fitness Franchise: What You Need To Know
OutFit Training is an innovative mobile fitness service founded in 2021 that aims to deliver convenient, affordable, expertly-led group fitness classes and personal training to parks and neighborhoods across the country. The business was created by Randy Hetrick the founder of TRX. Hetrick, a former Navy SEAL who built TRX from a garage startup to one of the leading global brands in fitness, believes he’s found the next big white space opportunity in the market: Outdoor workouts enabled by modern technology and curated as an exciting group fitness experience.
The initial goal was to create a transformative, outdoor mobile fitness service that provides inspiring, convenient, affordable boutique exercise experiences to fitness consumers everywhere. An equally important objective was to create a financially realistic opportunity for Fitness Professionals to buy, build, and own their own fitness businesses with a clear path to generating real net worth for their families.
After investigating the fragmented, fly-by-night landscape of outdoor fitness, and interviewing dozens of entrepreneurial FitPros who lacked the capital required to open more expensive brick and mortar studios, Hetrick believed that he had found the industry’s next big growth opportunity. The magic sauce? A low-cost, low-overhead startup opportunity for FitPros which — because of its low-cost structure — provides a high-end, boutique fitness experience to its members at a bargain price.
Outfit is structured as a franchise, with operations in the Fort Lauderdale and Atlanta regions, and is targeting rapid expansion across the southern half of the United States.
What is your franchise’s unique selling proposition (USP)?
OutFit offers the lowest startup and operating costs in the business and extraordinary speed to market. Franchisees can be up and running in just 90 days for under $100k.
Our customized training vans come fully equipped to provide high-quality functional training experiences to serve large group fitness classes, customized group programs, and personal training clients. OutFit classes offer a wide variety of expertly designed workout options, all connected by a cutting-edge technology platform and convenient consumer app that provides the geo-location, scheduling, and billing to support our franchise partners.
The OutFit technology infrastructure elegantly connects the consumer to a mobile network of vans and coaches with services priced as a tiered, monthly subscription membership. Our subscription model enables the operator to build a stable, predictable revenue stream, with a variety of service offerings designed to meet the individual preferences, goals, and budget of each member.
OutFit delivers high-quality HIIT workouts, with group programs built centrally and pushed to the vans for easy execution by the coaches. Our inspiring group workouts leverage beautiful outdoor spaces under the sunshine and blue skies, creating a member experience like none other.
Our company is built on a legacy of service. We are proud to provide free family memberships to active-duty municipal 1st Responders in the cities we serve. It is OutFit’s way of giving back and thanking those who go in harm’s way to keep our communities safe.
How many units do you currently have? How many new ones are opening per month and in which geographic areas are you most popular?
We currently operate 3 corporately owned units serving half a dozen locations throughout the greater Fort Lauderdale market. The purpose of the corporate units was to validate the business model, to learn, and to optimize the systems and processes to enable OutFit to scale its turnkey solution via franchise partners.
OutFit began selling franchises in mid-2023 and recently helped open the first location of a multi-unit franchise in Atlanta, Georgia. The company seeks to open another 10 locations this year across the southern half of the country — specifically targeting Florida, the Carolinas, Georgia, Tennessee, Texas, and Arizona. OutFit is also currently fielding inbound interest from California, Maryland, and Ohio as well.
What are the key revenue streams for franchisees?
There are 4 primary streams of revenue for our franchisees. Group subscriptions: The “bread and butter” of OutFit’s operation is a recurring monthly subscription to participate in large group workouts delivered by our vans. We offer a variety of subscription options including 1x per week and 2x per week, however, our most popular subscription provides unlimited access to classes for just $99 per month and unlimited family access for just $129 per month (up to 5 family members).
Personal Training: OutFit offers personal training packages based upon session frequency: 1x per week; 2x per week; and 3x per week. These PT services are unique in that they include a “plus one” guest who may attend your PT sessions with you free of charge. Personal Training members also benefit from free unlimited access to our group workouts as well.
Corporate Wellness: Another great source of revenue is companies that value fitness as an amenity for their teams and their culture. As businesses seek to entice employees to return to the office, benefits like free fitness classes carry significant value. There is also a growing recognition by insurers that healthy workforces reduce the expense of claims, and companies with healthy employees are being rewarded with reduced premiums. The high capacity of OutFit’s mobile vans enables a single van to service even the largest of corporate clients—providing an excellent source of ancillary revenue to the franchise operator.
Custom Programs: From school athletics, golf facilities, and club sports teams to community events and philanthropic activations – OutFit operators can deliver workouts to literally every imaginable customer on every occasion at any location. From birthdays to bachelorette weekends to pop-ups in the Hamptons, the possibilities are endless – each opportunity contributing additional income to grow the bottom line.
How is your brand positioned for future growth and expansion in the next 5-10 years?
Having established OutFit as the gold standard of outdoor fitness, we are now selling franchise rights and focusing on the southern half of the country as our initial target. Our goal is to establish a foothold across the warmer states first and then to gradually expand northward as our brand matures.
Finding great franchise partners is the key to success. We believe that OutFit offers an excellent business opportunity to any aspiring entrepreneur but we feel that the fit is especially good for Fitness Professionals, Veterans, Retired Professional Athletes, and for couples looking to launch a family business together in the realm of health & fitness. Because of our low startup costs and low monthly operating expenses, we believe that OutFit has unlimited potential to scale across the United States and beyond.
What are the minimum capital requirements, initial investment costs and ongoing fees for franchisees? Are financing or other fundraising options available?
Initial Franchise Fee: $34,500
- Total investment range: $93,800 – $199,000 the components of which are detailed in our Item 7 disclosure. The low end of the range reflects a purchase with financing, while the high end reflects an all-cash buy-in.
- Recommended Net Worth: $200,000
- Royalty & Fees: 7% of revenues (or minimum royalty of $495 per month); Brand marketing 1%; Technology fee $295 per month
- Eligible Discounts: We offer a 25% discount off our Initial Franchise Fee for spouses of active duty military members, military veterans, and active or veteran 1st Responders.
What training and support do you provide to franchisees, including marketing, advertising, technology, equipment and real estate?
Our robust franchise training program is a comprehensive curriculum spanning Business Operations, Technology, Fitness Operations, and Marketing – all designed to set up our franchise partners for success. Through a combination of virtual and live learning, we provide an experience that is comprehensive, flexible and effective.
Operational training starts immediately following the signing of the franchise agreement. During this pre-opening training phase, up to five team members will each have access to 15+ hours of online training and 25 hours of on-site training at a designated training unit.
Following the completion of online training (which is supported by virtual coaching and mentorship from the HQ team) the franchisee operating team attends a 3-day intensive on-site visit to headquarters. This enables franchisee team members to complete the required proficiency tests and internalize all of the elements needed to execute the OutFit business plan and deliver high-quality experiences to OutFit members in their territory.
The OutFit partner training program includes, but is not limited to the following:
- Business Operations
- Strategic overview and supporting assets
- Selecting training grounds and permitting
- Financial metrics and reporting systems
- Hiring qualified staff, incentives & performance management
- Schedule building and daily operations
- Sales training
- Checklists and audit documents
- Technology
- Tech stack familiarization
- Member app management
- Coach app management
- Workout builder and Timer management
- Analytics & reporting
- Fitness Operations
- Best practices of a curated outdoor boutique experience
- Arrange basic fitness certification; arrange TRX Qualification
- OutFit Coach Certification
- Closing leads on-site
- Class performance measurement & analytics
- Marketing
- Brand standards, marketing strategy, templates, and collateral
- Social media channel establishment and management
- Presales/Pre-Opening playbook
- Ongoing promotional strategies & tactics (ie. partnerships, events, on-the-ground popup activations, etc.)
Do you grant exclusive rights to a specific geographic area or are there any limitations on competition from other franchisees?
As an emerging franchisor, we have the luxury of being able to award generously proportioned exclusive territory rights to our early franchise partners. We collaborate with the franchise partner and our demographic analysis vendor to determine to optimal placement of territories. We then assign an exclusive territory that well-exceeds the population criteria for the anticipated number of units. This will enable OutFit franchisees to grow beyond their initially purchased rights without having to travel in order to expand.
We grant franchisees exclusive rights to their defined territory and support them to grow aggressively with the goal of operating multiple units within the defined area. At this early stage identifying high-quality franchise partners is critical, so OutFit is highly selective in the franchises we award. Fewer and better is the best course.
Can you provide any pertinent financial performance details that would assist potential franchisees?
At this early stage in our franchise development, we have not yet published an Item 19 Financial Disclosure Statement for the units within our system. Because of that, we are legally prohibited from sharing financial performance details regarding our corporate operations. However, we are happy to introduce well-qualified parties with prospective interest to our existing franchisees for a discussion of their business, their experience with OutFit, and their plans for success.
What are the key contact details for reaching out to your company and exploring potential collaboration?
Name: Jeff Mathews
Email: [email protected]
Telephone: 254-366-7375
Mobile/SMS: 254-366-7375
Corporate Address: 8958 W State Rd 84 #1070 Fort Lauderdale, Florida 33324
Corporate Website
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