Open a MADabolic Fitness Franchise: What You Need To Know

MADabolic was founded in 2011 by former professional hockey players Brandon Cullen and Kirk DeWaele. Through their hockey careers, the duo each self-identified as average players who leveraged fitness to their advantage on the ice. In life after hockey, the pair set out to create a high-quality training program that offered a progressive yet sustainable approach to strength training for the everyday athlete, filling a void in the market, and MADabolic was born.

The team began franchising the concept a few years later, and today has 45 units open and operating with another 50+ in development. MADabolic is uniquely positioned for continued growth as strength training becomes more mainstream and as boutique fitness continues to grow and outpace growth in the rest of the fitness sector. MADabolic provides a best-in-class training program with an emphasis on smaller class sizes and one-on-one attention in a group class setting.

What sets MADabolic apart as a franchise investment opportunity is the strength, structure, and accountability behind everything the brand does. Strength is our training program, purposefully planned 52 weeks in advance. Structure is the strategic partnerships, operating systems, and marketing resources franchise owners gain access to – for those who like to ruthlessly follow a game plan, this may be the opportunity for you.

Accountability is the team behind the brand and their dedication to MADabolic Franchise Partners’ continued success throughout their tenure with the brand. MADabolic focuses on quality over quantity and introduces a sustainable approach to aging athletically to the fitness market, delivering results on and off the training floor.

What is your franchise’s unique selling proposition (USP)?

MADabolic stands out for its top-notch training program and the depth of ongoing resources & support provided. MADabolic will thrive as a seasoned concept while strength continues to become more mainstream in the industry. MADabolic also provides ongoing training and resources that are second to none. From sales and marketing resources to guidance with hiring the right team to strategic partnerships and beyond, MADabolic has the tools to support any stage in the entrepreneurial journey.

How many units do you currently have? How many new ones are opening per month and in which geographic areas are you most popular? 

We have 45 open locations today and will hit 50 open locations by the end of 2026. We’re expanding in the mid-Atlantic and moving into the northeast, with newly signed locations coming to Baltimore and Boston and continue to see strong and sustained growth in key markets like Florida and Texas. Meanwhile, existing markets continue to expand – the Charlotte, NC, portfolio just launched its fourth location while our Houston portfolio just opened its second location. 

What are the key revenue streams for franchisees? 

Memberships and drop-in class packages, workshops, and merchandise sales.

How is your brand positioned for future growth and expansion in the next 5-10 years? 

While MADabolic has seen steady growth in recent years, there are many additional markets where MADabolic’s target demographic is highly represented, making for many investment opportunities with strong potential in markets across the country. As the general consumer becomes more interested in a sustainable program that keeps them in top conditioning and prepares them to age athletically, this speaks deeply to the core of the MADabolic brand, what the program delivers, and who we are here to train.

What are the minimum capital requirements, initial investment costs and ongoing fees for franchisees? Are financing or other fundraising options available? 

Minimum net worth: $500k, liquid capital requirement: $200k. Initial Franchise Investment: $420,000 – $637,000 including $50,000 franchise fee on 10-year initial term. Target capitalization is $400k. [Details provided as per Item 7 within MADabolic Franchise Disclosure Document] Royalty Fee: 6%.

What training and support do you provide to franchisees, including marketing, advertising, technology, equipment and real estate?

MADabolic offers extensive training and support through development and operation. During pre-opening, a member of our corporate team will operate as your single point of contact to break down the steps of opening your business, including introducing you to strategic partners at the right time.

Real estate selection is informed by psychographic heat maps that identify top neighborhoods where the core MADabolic consumer lives, works, and plays, and the brand’s preferred real estate partner to help put you in the right location under the right terms.

While onboarding, numerous trainings are available, including various technology trainings, sales and marketing trainings for owner-operators and general managers, and our multi-day in-house Training Camp to onboard training staff to the MADabolic methodology and how to provide world-class hospitality and one-on-one attention to detail in a 50-minute strength-driven training class. MADabolic also has an in-house recruiter to assist with hiring the right team.

After opening, a member of the MADabolic corporate team will schedule monthly calls through your first year in business to help troubleshoot and grow your business. Additionally, the brand offers ongoing marketing support and education through an internal learning management system, quarterly system-wide calls, and its annual franchise conference.

Do you grant exclusive rights to a specific geographic area or are there any limitations on competition from other franchisees?

Your territory will include a minimum of 20,000 individuals between the ages of 20-50.

Can you provide any pertinent financial performance details that would assist potential franchisees?

Total Income: $349,000-$790,000, per Item 19 within MADabolic Franchise Disclosure Document. This range reflects studios operating under the same ownership for 3+ years. Income after COGS and Select Expenses: $131,000 – $299,000, per Item 19 within MADabolic Franchise Disclosure Document. This range reflects studios operating under the same ownership for 3+ years.

What are the key contact details for reaching out to your company and exploring potential collaboration?

Learn more at https://athletechnews.ownamad.com/.

Contact: [email protected]