Open a Snap Fitness Franchise: What You Need to Know

Snap Fitness is an award-winning global fitness franchise founded in 2003 and is part of the Lift Brands portfolio. The brand has grown into an international 24/7 fitness concept, with more than 1,000 clubs operating across 18 countries.

Built around accessible, community-focused fitness, Snap Fitness is designed to support people at every stage of their fitness journey. The brand combines convenient 24/7 access, high-quality equipment, welcoming club environments and practical member support, helping people feel confident and comfortable in the gym.

Snap Fitness was recognized as Best Fitness Franchise at the 2026 Global Franchise Awards and continues to support a diverse global network of franchise owners, from first-time operators to experienced multi-unit partners.

What is your franchise’s unique selling proposition (USP)?

Snap Fitness’ USP is its combination of global brand strength, 24/7 convenience and a  people-first fitness experience. The brand believes that all fitness is valid fitness and  focuses on creating welcoming, community-led clubs where members feel supported, confident and motivated to return. 

Franchisees benefit from an established operating model, strong brand standards, digital member support through the complimentary Snap App and access to additional on-demand fitness content, which helps clubs extend their group training and digital fitness offering. 

The model continues to evolve to reflect member demand, with strength-focused gym  layouts, reformer Pilates and dedicated recovery facilities increasingly incorporated into clubs. Across the global network, clubs feature dedicated recovery spaces offering  amenities such as percussive therapy, stretching equipment, infrared saunas and cryo massage chairs. These developments help franchisees differentiate their offering, broaden their appeal and create more opportunities for member engagement.

How many units do you currently have? Additionally, how many new ones are opening per month and in which geographic areas are you most popular?

Snap Fitness has more than 1,000 clubs operating across 18 countries and works with more than 600 franchisees globally. 

Between September 2025 and September 2026, Snap Fitness opened 58 new clubs  globally, averaging almost five openings per month, and sold 164 franchises. Notably, 70% of franchise sales came from existing franchisees choosing to expand their portfolios with the brand.

The brand has a strong presence across North America, Europe, the Middle East and Africa, and Asia-Pacific, with regional support teams in key markets. Recent expansion has included new clubs in Hong Kong, the Philippines, Australia and New Zealand, while EMEA continues to see strong demand, with new club openings setting global pre sale membership records.

What are the key revenue streams for franchisees?

Key revenue streams for Snap Fitness franchisees typically include membership fees, joining fees, personal training, group training and additional in-club services or amenities.  

The continued introduction of services such as reformer Pilates and recovery facilities also creates opportunities for franchisees to broaden their offering, attract new audiences and strengthen member engagement and retention.

How is your brand positioned for future growth and expansion in the next 5-10 years?

Snap Fitness is positioned for continued growth through a combination of brand recognition, an established franchise model and an evolving member experience. The business continues to respond to changing consumer expectations around convenience, flexibility and holistic wellbeing by enhancing its core gym offer with strength training, reformer Pilates, recovery, digital tools and on-demand fitness. 

Over the next 12 months, the brand will continue to build on its established focus on strength training, while further enhancing the club experience through the expansion of reformer Pilates into more than 50 additional locations, including its first US clubs. Recovery will also remain a key priority, with dedicated recovery zones incorporated  into every new club. Planned Snap App 3.0 improvements will further enhance the digital member experience, building on existing features including bookings, on demand workouts, heart rate training and digital door access. 

Snap Fitness is forecasting 80 new club openings and 130 franchise territory sales globally in 2027, reflecting continued demand for the brand and opportunities for both new and existing franchisees. 

Over the next 5-10 years, growth will be supported by its global infrastructure, regional  expertise, scalable operating model and ability to adapt to local markets while maintaining a consistent brand experience. 

What are the minimum capital requirements, initial investment costs and ongoing fees for franchisees? Furthermore, are financing or other fundraising options available?

The total investment required varies depending on country, location, club size, property  costs, fit-out requirements, equipment specification and local market conditions. Investment levels and ongoing fees are discussed with prospective franchisees as part of the enquiry and development process. 

Financing options may be available depending on the market, the franchisee’s  circumstances and local lending arrangements. Prospective franchisees are encouraged to speak directly with the Snap Fitness development team to understand the requirements in their region.

What training and support do you provide to franchisees, including marketing, advertising, technology, equipment and real estate?

Snap Fitness provides franchisees with a comprehensive support system covering pre opening, onboarding, operations, marketing and ongoing business performance. This  includes structured training through programs such as Snap University and Snap  Academy, alongside operational guidance, centralized marketing resources, campaign toolkits and dedicated regional support teams. 

Franchisees also benefit from regular regional roadshows and global franchise summits held across EMEA, APAC and North America, bringing together franchise partners, suppliers and leadership teams to share best practices, explore industry trends, showcase innovation and strengthen collaboration across the network. Three major regional summits were held over the past year, providing valuable learning opportunities while reinforcing the strength of the global Snap Fitness community. 

Support extends across every aspect of club ownership, including club development,  equipment procurement, technology, member experience, local marketing and ongoing  business performance. Franchisees also benefit from the brand’s growing digital ecosystem, including the Snap App, which brings together a range of features designed to enhance the member experience, and support engagement and retention. Alongside access to more than 1,800 on-demand workouts, the app offers class bookings, progress tracking, heart rate training and digital door access at participating clubs. These integrated tools help members get more from their membership, while giving franchisees valuable insights into member activity and engagement, supporting more informed business decisions. 

As the club model evolves, Snap Fitness also supports franchisees in introducing new facilities and experiences, including personal training solutions, group class concepts,  reformer Pilates and dedicated recovery spaces, helping operators remain competitive and respond to changing member needs. 

Do you grant exclusive rights to a specific geographic area or are there any limitations on competition from other franchisees?

Territory and exclusivity arrangements vary by market and are reviewed as part of the franchise development process. Snap Fitness works with prospective franchisees to assess local market opportunity, site suitability and the surrounding competitive landscape before progressing a new location. 

Can you provide any pertinent financial performance details that would assist potential franchisees?

Financial performance can vary depending on location, club size, market maturity, membership base, operating costs and the franchisee’s execution of the model. Snap Fitness provides relevant financial and operational information to prospective franchisees during the enquiry and due diligence process, helping them understand the opportunity and assess whether the model is suitable for their goals and market. 

Across the global network, average membership increased by 3.5% year-on-year between September 2025 and September 2026. During the same period, 70% of the brand’s 164 franchise sales came from existing franchisees, demonstrating continued confidence among owners choosing to reinvest and expand with Snap Fitness. 

The brand is also seeing record-breaking demand for its newest clubs. Across the UK and Ireland, average opening membership has increased by 144% year-on-year, with recent openings in Bridgwater and Naas both setting new global pre-sale membership records. 

The business is also seeing positive engagement with its expanding fitness offering. In EMEA, Reformer Pilates has achieved the highest occupancy of any group exercise format, while the S7 functional training program has contributed to a 33% increase in class attendance and recorded 94% member satisfaction. In the US, Snap Fitness has achieved a Net Promoter Score (NPS) of 65, the second highest among gym chains, reflecting strong member satisfaction and loyalty.

What are the key contact details for reaching out to your company and exploring potential collaboration?

Website: www.snapfitness.com 

Prospective franchisees can register their interest through the Snap Fitness website to  connect with their local development team. 

Snap Fitness operates under Lift Brands, with global headquarters in Minnesota, USA.  Regional support is provided across key markets, including EMEA from London, UK, and  Asia-Pacific from Brisbane, Australia.