Open a Fitness Together Franchise: What You Need to Know
Fitness Together® began in 1984, founded by Rick Sikorski to provide personal trainers and entrepreneurs the opportunity to take control of their future and achieve their professional goals. The brand was designed to offer a structured system where owners and employees are valued, supported and empowered to succeed.
Fitness Together® began franchising in 1996, expanding across the United States with private studios focused on personalized, one-on-one training. Over the past 20+ years, the franchise has established strong roots and a reputation for delivering quality, individualized fitness solutions.
Studios provide tailored attention, expert coaching and guidance in strength training, weight management, injury recovery and overall health improvement. Fitness Together® continues to inspire both owners and clients by combining proven operational support with an environment that prioritizes personal growth and wellness.
With a coast-to-coast presence and decades of experience, Fitness Together® remains committed to its founding principles: empowering trainers, supporting franchisees and delivering exceptional results to every client.
What is your franchise’s unique selling proposition (USP)?
Fitness Together®’s unique selling proposition is its personalized, one-on-one training in private studios, combining expert coaching, customized fitness programs and ongoing progress tracking. Unlike traditional gyms, Fitness Together® offers a structured, supportive environment where clients receive individualized attention, helping them achieve measurable results safely and efficiently. This focus on customized wellness experiences, paired with a proven franchise system that empowers trainers and owners, sets Fitness Together® apart in the fitness industry.
How many units do you currently have? Additionally, how many new ones are opening per month and in which geographic areas are you most popular?
Fitness Together® currently has 89 franchised studios across the U.S., with strong popularity throughout California, Virginia, Rhode Island, Illinois, New Jersey, Oklahoma, Kansas, Michigan, Texas and several other areas. Specific monthly opening rates vary, as new locations are developed based on market demand and franchisee readiness.
What are the key revenue streams for franchisees?
Revenue primarily comes from personal training memberships, including one-on-one sessions, small group training, nutritional coaching and specialized fitness programs. Additional revenue may come from retail products, workshops, and corporate wellness programs.
How is your brand positioned for future growth and expansion in the next 5-10 years?
Fitness Together® is positioned for continued expansion through new franchise development in high-demand urban and suburban markets. With a proven business model, robust support system and increasing awareness of personalized fitness, the brand aims to broaden its coast-to-coast presence while maintaining a high-quality client experience.
What are the minimum capital requirements, initial investment costs and ongoing fees for franchisees? Furthermore, are financing or other fundraising options available?
Initial investment ranges from $221,458 to $524,484, with a $40,000 franchise fee. For multiple unit purchases, fees are $35,000 per unit for 3–5 units, $30,000 per unit for 6–9 units, and $25,000 per unit for 10+ units.
Minimum net worth requirement is $300,000, with a minimum $150,000 in liquid capital. Financing and fundraising options are available to qualified franchisees.
What training and support do you provide to franchisees, including marketing, advertising, technology, equipment and real estate?
Fitness Together® provides extensive support to ensure franchisee success, including both classroom and on-the-job training. Franchisees complete 40 hours of classroom training covering operations, personal training methodology and business management, followed by 24 hours of hands-on, on-the-job training at an operating studio.
Franchisees also receive comprehensive marketing and advertising support, including co-op advertising, ad templates, regional and national campaigns, social media guidance, SEO assistance, website development, email marketing and grand opening support.
Operational support includes site selection assistance, lease negotiation, proprietary software, field operations guidance, purchasing co-ops, security and safety procedures and access to an exclusive franchisee intranet platform.
This comprehensive system ensures franchisees have the tools, guidance and resources needed to successfully launch and operate their studios, while maintaining the high-quality, personalized client experience that Fitness Together® is known for.
Do you grant exclusive rights to a specific geographic area or are there any limitations on competition from other franchisees?
Yes, each franchise location includes a protected geographic area, which is typically defined as a circle with a 1.5-mile radius around the studio, although boundaries may vary based on population density, location and other site-specific factors. Within this protected area, the franchisor will not operate or authorize other studios to operate.
The protected area is designed to balance market opportunity for franchisees with the franchisor’s flexibility to manage studio placement, distribution channels and future brand growth.
Can you provide any pertinent financial performance details that would assist potential franchisees?
Top-performing studios generate over $1.2 million in revenue and more than 13,500 sessions annually, while mid-tier studios typically average around $844,000 in revenue. Lower-performing studios average $134,000 in revenue and just under 1,700 sessions annually.
These figures provide prospective franchisees with a realistic view of potential studio performance, while actual results may vary depending on location, market conditions and franchisee execution. Prospective franchisees can request additional, site-specific financial data or historical records from existing studios under consideration.
What are the key contact details for reaching out to your company and exploring potential collaboration?
Interested parties can reach Fitness Together® and WellBiz Brands via:
• Website: www.fitnesstogether.com
• Franchising Link: www.fitnesstogether.wellbizbrands.com
• Phone: (720) 443-8050
• Email: [email protected]