Fortë Partners with Vibes Music to Bring Popular Music to Fitness Streaming
Partnership elevates workouts with the integration of licensed music
Fortë and Vibes Music have announced a new partnership that will bring popular tracks from artists like Taylor Swift, Ariana Grande and Drake to the Fortë fitness streaming platform. This collaboration will integrate over 2 million fully licensed songs into Fortë offerings, enhancing the music experience for users during live and on-demand workouts.
The partnership addresses a common issue in the fitness streaming industry, where many platforms have been limited to generic, low-energy music due to the complexities and high costs associated with licensing popular songs. With this new agreement, Fortë aims to elevate the user experience by providing workouts that feature well-known, high-energy music, which is expected to boost engagement and satisfaction among users.
Lauren Foundos, CEO of Fortë, emphasized the importance of this collaboration for the fitness industry.
“This partnership enables brands to create the most premium fitness app for their community with cutting-edge technology and music, which will set them apart from their competition,” she said.
Denise Imbesi, CEO of Vibes Music, echoed this sentiment.. “We couldn’t be more excited about this electrifying partnership,” she stated.
The integration of popular music through Vibes Music will be available across Fortë’s branded websites, mobile apps and TV apps, which are widely used by fitness studios, gyms and influencers. These platforms offer a range of features, including live and on-demand video content, two-way video, wearable integrations, and real-time dashboards. The addition of popular music is anticipated to further enhance these offerings, making workouts more immersive and enjoyable.
This development marks an advancement in the fitness streaming market as the industry continues to innovate and adapt to the growing demand for high-quality, engaging digital fitness experiences.