F45’s Campaign Puts Community & Results Front & Center
F45’s first global campaign, ‘This Is F45 Training,’ showcases the strength of its growing community and blooming wellness ecosystem
F45 Training is going big with its first global brand campaign, putting a spotlight on the fast-paced workouts and supportive community that have powered its fitness movement across the world at its more than 1,500 studio locations.
With its new global campaign, ‘This is F45 Training,’ the fitness franchise isn’t just promoting workouts—it’s sharing a lifestyle. The campaign offers an inside look at what makes F45 more than just a gym: a ‘gymtimidation’-free zone devoid of mirrors and egos, a goal-driven community backed by functional training, recovery tools, nutrition support and partnerships with brands like energy drink leader Red Bull and Hyrox.
“Our amazing community is our superpower, and it’s at the core of everything we do,” CEO Tom Dowd said. “‘This is F45 Training‘ is a celebration of real results, honest effort, and the supportive environment that sets us apart. With a membership that offers more, we have evolved into a true fitness and wellness hub – grounded in results-driven, science-backed functional workouts that are built to help our members exceed their health and wellness goals.”
The campaign will be available via F45 Training digital channels.
Earlier this year, F45 brought its core offerings under one roof with the launch of FIT (Functional Inspired Training) House of Brands, a new company brand that unifies F45 and its Pilates-inspired brands Vaura and FS8. More recently, F45 teamed with Dietitian Live after a successful pilot program, bringing personalized, virtual, insurance-covered nutrition support to F45 members nationwide this year.
