Ergatta Lands $5M Seed Round To Advance Connected Rower

Ergatta, which raised $5 million in a seed funding round, is taking advantage of the at-home fitness boom with a connected rower product that seems more like e-sports than fitness.

The 1-year-old company, based in Brooklyn, released its rower in March and quickly sold out its inventory, Tom Aulet, co-founder and CEO of Ergatta, told Crunchbase News. Rather than a fitness instructor leading the exercise, it’s competition through gaming that motivates the user during the workout… READ MORE @ Crunchbase