GoodLife & George Foreman III to Bring Craft Boxing to Canada
The omnichannel boxing content & merchandise company will bring the traditional values and disciples of boxing
GoodLife Fitness has teamed up with entrepreneur and former professional boxer George Foreman III to launch Craft Boxing Clubs. The first Craft Boxing studio is slated to open its doors in the first half of 2022 in Winnipeg, Manitoba at the Winnipeg Refinery club.
Craft Boxing will offer an authentic boxing experience that offers more than just a challenging work out. The program is designed to help boxers develop courage, discipline, and self-belief. Foreman III shared a brief video on YouTube explaining the importance of having an authentic approach to boxing. “I didn’t invent it, I’m just trying to pass it on,” he says in the clip.
GoodLife has acquired the exclusive Canadian rights to the boxing program and intends to open additional clubs in Canada.
The Manitoba Craft Boxing studio will hold up to 60 participants and feature traditional boxing bags, a boxing ring, and functional training equipment. Trainers will offer group classes, small group sessions, and personal training.
“When we met George Foreman III, we knew right away that he would be an amazing asset to our team and that Craft Boxing would be an incredible fit for GoodLife. George’s depth of experience with boxing, his dedication and entrepreneurial approach, and the company’s larger purpose to change lives by delivering a real, authentic boxing experience made it an easy decision. Craft Boxing complements our other group fitness and team training classes and delivers an incredible workout for the body and the mind,” says David ‘Patch’ Patchell-Evans, founder and CEO of GoodLife Fitness.
Foreman III shared with VoyageLA that Craft Boxing will make boxing training accessible by offering virtual on-demand workouts, training camps, and 1:1 training sessions.
Foreman III started training in his twenties and eventually joined the professional circuit in 2009. He then pivoted towards training others and decided to launch Craft Boxing to keep traditional boxing alive by focusing on the details, techniques, and elements of the sport.
“Every punch combination we teach in our classes comes from a real boxing match. The ring feels like a professional boxing ring. The bags are stitched leather like the ones boxers used in the old days. We believe boxing helps build character and confidence to do the hard things in life,” says Foreman. “When you come to a Craft Boxing session, you get technique and conditioning, but it’s more than that – it’s a transformation to a stronger, more confident version of yourself. It makes you walk taller and feel more accomplished.”
Foreman III and the Craft Boxing team will soon train coaches for the Winnipeg Refinery location. Trainers will study for six weeks before working with Foreman III before the official club launch.
“The training to be a Craft Boxing coach is challenging and incredibly thorough, emphasizing the importance of authentic details and moves. Craft Boxing-certified coaches are trained to deliver a challenging, engaging workout while coaching proper boxing form and skills. The result is that you feel stronger and more self confident, ready to take on all aspects of life. And we have fun doing it,” Foreman shares.
