CLMBR & Woodway Bring Vertical Climbing to US Gyms and Beyond
Partnership
Sponsored By CLMBR/Woodway
CLMBR is taking an innovative approach to its already unique format of hybrid fitness to fuel its global expansion
In collaboration with global distribution partner Woodway, CLMBR, a leading manufacturer of premium fitness equipment, is set to revolutionize hybrid exercise by expanding the “vertical climbing” modality.
Having created a first-of-it’s-kind vertical climbing machine with a touch display screen and patented “open-frame” design that facilitates on-demand, instructor-led classes, CLMBR already has a proven record of elevating hybrid fitness. The brand, founded in 2019, initially brought vertical climbing to the masses with their at-home CLMBR and is now doing the same in the commercial fitness segment with their second generation CLMBR machine.
CLMBR has expanded their business by offering gyms their user-friendly climbing machine units that can be implemented in a variety of settings, from hotel gyms to large health clubs. While the brand will continue accommodating those more interested in independent exercise, a focus on group fitness promises to bring new enthusiasm and profit to all participating gyms.
Behind CLMBR’s Strategy
Having already successfully implemented this strategy at its Denver flagship studio and Crunch in West Hollywood, CLMBR has a blueprint — one that’s proven effective — it can follow as it brings group climbing to the masses. Those plans include incorporating CLMBR’s smaller, 10-inch display units with more gyms or studios. These machines provide crucial workout metrics while offering an unobstructed view of the instructor, creating an immersive group climbing experience.
“CLMBR is revolutionizing the underutilized group fitness areas across gyms, transforming them into hubs of energy and engagement,” said Brett Lange, Marketing Director at CLMBR.
“Our innovative vertical climbing workout captivates fitness enthusiasts by seamlessly combining strength training with cardio, along with excellent glute activation,” added Christa Dellebovi, Director of Fitness Programming & Operations at CLMBR
For those who prefer a more independent workout, gyms can also opt to add vertical climbing to their cardio floors with CLMBR machines featuring the expansive 21-inch display. These larger screens grant members access to an extensive library of on-demand, instructor-led classes, along with tutorials and quick-start videos, making fitness both versatile and engaging.
“Vertical climbing not only matches but exceeds member expectations, delivering a comprehensive and effective workout that appeals to a wide range of fitness levels and preferences,” Lange said. “Thanks to its sleek design and cutting-edge technology, CLMBR ensures accessibility for all users, regardless of their fitness background.”
Design Leads to Profitability
The compact and mobile design of CLMBR’s products allows gym owners to strategically place these machines in high-value areas as well, maximizing their utility and impact. The platform’s robust, on-demand classes also encourage self-directed use, while CLMBR’s comprehensive training and education services simplify the integration of instructor-led sessions.
Whether it’s in small group settings, dynamic bootcamp-style classes, personal and athletic training sessions or individual workouts on the cardio floor, CLMBR’s versatility and inclusivity make it a vital addition to any fitness facility. The brand reports countless clients have witnessed increased member satisfaction and engagement by incorporating CLMBR into their fitness offerings.
Woodway Partnership
By partnering with Woodway, CLMBR has extended its reach as well, making its cutting-edge technology available to gyms and fitness centers across the US. This includes CRUNCH, Gold’s Gym, Planet Fitness, Chuze, Equinox and many others.
CLMBR reports as well that the Woodway team has seen a strong demand for CLMBR products from professional and collegiate athletic trainers with installations in several training facilities, including the Pittsburgh Penguins, Houston Astros, and the University of Tennessee.
CLMBR has also expanded internationally with agreements in Europe, Asia and the Middle East with notable distributors such as Cranlea Human Performance LTD, MEFITPRO, Domitner GmbH, PrimaFit and Woodway’s Germany based division, Woodway GmbH. It has already seen several abroad installations, including leading operators Armah Sports Group in Saudi Arabia and RSG Group based in Berlin, Germany.
The brand encourages all abled gym operators to elevate their fitness center’s appeal by offering members the future of cardio with CLMBR’s connected vertical climbing machines. The time is now to take the leap into the next generation of fitness and be a part of this innovative movement that’s reshaping the workout landscape.