Fitness Business

Keepme Introduces AI-Powered Membership Sales Agents

Too many fitness brands are leaving prospective fitness members with inquiries "on read," according to a new study from Keepme.

Freemotion Elevates Fitness Club at U.K.’s Voco Hotel Amid Wellness-Travel Boom

Freemotion Fitness, the commercial equipment division of iFIT, upgraded England's Elevate Health & Fitness Club’s fitness hardware offerings,

Woman signing into a group fitness class

How Better Member Onboarding Prevents Attrition

Gyms face significant challenges in retaining members. But the member onboarding process offers a golden opportunity to create connections.