ATN

About Nick Keppler

Nick Keppler is a freelance journalist, writer and editor. He enjoys writing the difficult stories, the ones that make him pore over studies, talk about subjects that make people uncomfortable, and explain concepts that have taken years to develop. Nick has written extensively about psychology, healthcare, and public policy for national publications and for those locally- based in Pittsburgh. In addition to Athletech News, Nick has written for The Washington Post, The Daily Beast, Vice, Slate, Reuters, CityLab, Men’s Health, The Gizmodo Media Group, The Financial Times, Mental Floss, The Village Voice and AlterNet. His journalistic heroes include Jon Ronson, Jon Krakauer and Norah Vincent.

gym memberships

New York State Makes It Easier for Gym Members to Quit, Requiring Gyms to Allow Members to Cancel Without Coming In

After 1,800 complaints gyms doing business in the state now have to provide an online, phone and mail method of terminating gym memberships.

Beyoncé and Pelton

Beyoncé and Peloton Team Up on Content and Outreach to HBCUs

Peloton Adds Beyoncé-Themed Workouts and Music to Its Digital Library. The collaboration also includes gift subscriptions and recruiting efforts at historically black colleges and universities.

future-training-company-150-a-month-news

Future Training Company Bets You’ll Pay $150/M for App

Future training company CEO Rishi Mandal told Athletech News they wanted to offer personal trainers without costing $100 an hour or more.

peloton-demand-surges-news

Peloton Demand Surges, Maybe Too Much

Peloton revenues, usage and subscriptions keep growing, but the company worries it won’t be able to meet customer demand.

FlexIt gym trials app

Gym Trials: FlexIt App Lets You Try Fitness Clubs

In several U.S. cities, FlexIt app allows gym trials costing per minute with no tour, paperwork, or membership.

home-gym-market-news

Home Gym Market Will Triple in Five Years: Report

Changing habits and better technology will create a groundswell of opportunity for the at-home gym and fitness market.

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CEO Corner- Bill Davis of ABC Fitness Solutions Talks Online Content, Recruiting New Members and the Future of Fitness

Bill Davis CEO of ABC Fitness Solutions talks online content, recruiting new members and the future of fitness in the midst of Covid-19

MyFitnessPal- Under Armour

Why Under Armour is Selling MyFitnessPal at a Loss after Buying it 5 years ago for $475 million

Facing fierce competition and an identity crisis, Under Armour sells MyFitnessPal and plans to phase out Endomondo by the end of 2020.

fitness-businesses-expecting-drop-in-revenue-the-news

Fitness Businesses Expecting 63% of Usual Revenue in 2020

A fitness survey by Clubintel of 556 businesses reveals the successes and shortcomings of the reopening efforts of the fitness industry.

Equinox-opens-The-Shop-reports-Athletech-News

Equinox Places Hope in E-commerce with The Shop

In an effort to diversify revenue, Equinox opened The Shop, a curated online platform of high-end fitness clothing and products.