Emotional Fitness Should Be Glossy, Thinks Coa
Emotional fitness startup Coa co-founder Emily Anhalt told Athletech News, 'With this population, there is a lot of pressure to wait...
Fitness Industry Associations Are Sounding An Alarm: Mass Closures of Studios Are Coming
One industry association is predicting a fourth of clubs won’t survive 2020 and another said 39 percent of independent gyms will be gone
Apple Fitness+ Is Here and the Competition, Even Peloton, Has Reason to Be Scared
With an affordable price, studio-style workouts in popular genres and synchronicity with the tech giant’s universe of programs and products, Apple Fitness+'s subscription service could dominate the market.
Amazon Health and Fitness Obsession: What’s Behind?
Responding to questions from Athletech News related to company's foray into health and fitness, Amazon spokesperson Molly Wade said,...
Popular Fitness Class Types & Expected In-Person Attendance: ClassPass Survey
ClassPass’s 2019 report doesn’t have statistics for comparison of popular fitness class types, but pandemic created a boom in online fitness.
Jason Goldberg and Moxie – A Story Worth Telling
Jason Goldberg burned through $336 million in investor money. His canny online fitness platform, Moxie, may be how he redeems himself.
P90X Creator Tony Horton Collaborates with Hot At-Home Fitness Platform Tonal
P90X creator Tony Horton, or 'Coach Tony' as he’s called on Tonal’s website, has planned diverse five work lessons.
CLMBR, the Peloton of Climbing Machines, Signs Jay-Z and Novak Djokovic as Investors
Hip-hop star Jay-Z and tennis champion Novak Djokovic are among the wealthy individuals betting that people want CLMBR, a lightweight climbing machine for the home.
President Biden Could Reopen Stimulus Talks. What Does That Mean for the Fitness Industry?
Some studios were shut out of PPP money and others found the loans cumbersome. Will the government consider grants?
Lowe’s Increases Its Exercise Machine Offerings As It Tries to Retain Its Revenue Strength During COIVD-19
Echelon Fitness, Spirit Fitness and Body Flex Sports are among the brands that Lowe's, the home improvement behemoth is stocking.