BODi Launches Content Partnership With American Diabetes Association
The ADA will provide BODi members with diabetes-related content, including an influencer engagement campaign.
‘Fitness Gum’ Can Improve Jawline, But Its Not a Cure-All, Dentist Says
Biological dentist Dr. Dominik Nischwitz shares his thoughts on the viral "facial fitness gum" trend and on jaw health in general.
Equinox Taps Former Macy’s Exec as New President To Drive Expansion
As president, Marc Mastronardi will head employee and membership experience, financial performance and club innovation for Equinox.
CrossFit Relaunches Online Store, Eyeing ‘Modernized Ecommerce’ Under New CMO
CrossFit has relaunched its online shop featuring retail items such as branded t-shirts, sweatshirts, tank tops and headwear.
Longevity Rules: The Right Diet Can Boost Lifespan by 10 Years, Study Finds
Eating the right foods – and abstaining from others – may still be the best way to meaningfully improve longevity and healthspan.
Australian Olympic Team Taps PLAE as Gym Equipment Supplier
PLAE, a high-performance fitness flooring and equipment company based in the U.S., continues to make inroads in Australia.
D1 Training Continues Franchise Growth Amid Demand for Athletic Fitness
D1 Training, a fitness brand built around NCAA Division 1 training principles, already has 115 open locations and is planning many more.
Sauna Workout Brand Hotworx Eyes Canada Franchise Expansion
With almost 700 open studios, Hotworx combines typical boutique fitness-style classes with virtual trainers in an infrared sauna environment.
Myzone Holds Olympics-Themed Challenge for Gym-Goers Worldwide
To celebrate the upcoming Olympics in Paris, Myzone is running a Games-themed challenge for workout enthusiasts across the globe.
Milani Cosmetics Launches Makeup Collaboration With Top US Athletes
Team USA stars including Sabrina Ionescu are promoting Milani Cosmetics' top-selling makeup spray ahead of the Paris Olympics.
