Adaptive Fitness Platforms Poised for $30.8B Surge by 2035
A new study projects a 22% annual growth rate for inclusive fitness solutions, driven by tech innovations and rising global demand.
The 12 Books Every Fitness Entrepreneur Should Read
Discover the must-read books that provide actionable strategies for growth, leadership and creating client impact
New Year’s Resolutions for Gym Owners
From staff retention to AI and sustainability, these resolutions will future-proof your gym and keep members coming back for more.
10 Ways to Turn Gym Milestones Into Member Magic
Research shows emotionally connected members are three times more likely to stay—here's how to create those bonds
Fitness Meets AI: Transforming the Industry From Within
Artificial intelligence (AI) has already fundamentally changed the fitness and wellness industry. Athletech News breaks down how.
Fit:match & Intel Unveil New 3D Body Scanning Technology
In partnership with Intel Corporation’s RealSense technology, Fit:match has launched Reflect, a one-sensor 3D LiDAR body scanning system.
The Fit Pro’s Approach to Self-Promotion in 2025
As the fitness industry continues to grow, so too should a fitness professional's approach to marketing and promotion.
A Fresh Start: How to Refresh Your Gym Space for the New Year
As the New Year approaches, gyms and fitness facilities are gearing up for what many in the industry affectionately call “fitness season.”
Is Walking Backward Gaining Ground?
Retro walking might seem unconventional, but its potential to improve balance, strength and overall health could give it staying power
Fitness Industry Takes Strides Toward Sustainability
Sustainability will be key for the fitness industry as it continues to pick up steam and evolve in the coming years
