About Danielle Directo-Meston

Danielle is an LA-based journalist and e-commerce editor with over two decades of experience covering wellness, fashion, beauty, fitness, tech, entertainment, retail and lifestyle news. She was previously the first e-commerce editor at The Hollywood Reporter, where she led shopping content revenue growth to 125% year-over-year to more than seven figures. Her work has also appeared in Rolling Stone, Racked LA, Curbed LA, C magazine and other print and online publications.

She holds a BA in magazine journalism from California State University, Northridge. When she’s not busy testing out gear, you can find her hiking and exploring L.A. and beyond.