Running, Outdoor Yoga Are TikTok’s Hottest Fitness Trends
TikTok reveals its top two fitness trends, highlighting how Gen Z is turning social content into real-world workouts.
Oman To Host Ironman Events as Part of Wide-Ranging Partnership
The deal marks one of Oman's biggest sports tourism investments and establishes the country as a major adventure destination through 2030.
Bryan O’Rourke Steps Down as Core Health & Fitness CEO
Bryan O’Rourke has stepped down as CEO of Core Health & Fitness after two years of record growth, to pursue other projects.
Zaxfit Summit Gathers Boutique Fitness Leaders in Cleveland This October
The first ZAXFIT Owners Summit will bring boutique fitness leaders to Cleveland this October to focus on strategy, clarity and connection.
Ketogenic Diet Shows Promise for College Students Battling Depression
A small Ohio State study found a ketogenic diet showed promise in reducing symptoms in college students battling depression.
Survey Shows Exactly Where Booze Is Losing Its Buzz in the US
Alcohol use in the U.S. has fallen to near a 90-year low, with Gen Z driving the shift for NA beer, mocktails and zero-proof spirits.
175+ CEOs Sign Pledge To Boost Workplace Movement As Inactivity Costs Hit $192B
More than 175 CEOs have signed the CEO Pledge for Physical Activity, a % campaign to boost workplace wellness as inactivity costs skyrocket.
Hims Taps Into Male Hormone Market With Oral Testosterone
Hims is expanding its male health offerings with exclusive oral testosterone treatments, launched in partnership with Marius Pharmaceuticals.
Fitness Brands Embrace Foreign Languages in International Expansion Push
Peloton, iFIT and the Strava-owned Runna are breaking language barriers in fitness with captions, AI coaching and multilingual features.
Americans Are Conflicted on the Long-Term Effects of GLP-1s, Data Shows
While Americans see the benefits of GLP-1s, skepticism about relying on an injection to lose weight still runs deep, a new survey finds.
