PureGym Unveils New Group Fitness Classes, Opens Doors for Free
PureGym opened all 435 of its gyms across the U.K. for National Fitness Day, offering free day passes and new classes Strike, Step and Pump.
Fresh Off $2.2B Valuation, Strava Said To Be Prepping for IPO
Strava is reportedly preparing for a U.S. IPO as soon as 2026, after a $2.2B valuation, acquisitions and key leadership hires.
Xplor, Clubessential To Merge in Major Fitness Software Consolidation
Xplor Technologies and Clubessential Holdings will merge to form a global software and payments giant serving gyms, studios and more.
GYM NYC Expands in New York, Eyes Miami & Overseas Openings
Gym NYC opens its Midtown gym, expanding its “Iron Paradise” across New York while setting sights on Miami, the Caribbean and Punta Cana.
Millennials Are Planning Remote Workdays Around Fitness
A new study suggests Millennials may be unwilling to give up one of the key perks of working from home: the ability to pencil in a workout.
New Burn Boot Camp Campaign Brings Older Demo Into Boutique Fitness
Burn Boot Camp’s new Proud campaign celebrates strength, resilience and confidence at every age and features real members.
Sam Altman-backed TeachMe.To Raises $3M for In-Person Lesson Marketplace
TeachMe.To lands $3M to expand its AI-powered platform that links learners with local coaches for pickleball, golf, yoga, music and more.
Jamie Weeks Launches PE-Style Firm To Back Startups: ‘Where the Unicorns Live’
SWTHZ founder Jamie Weeks, who built Orangetheory’s largest franchise group, launches Founders Row to back startups in their earliest years.
Your Reformer, Johnson Health Tech Strike Global Distribution Deal
Your Reformer has partnered with Johnson Health Tech to expand Pilates access with a global distribution deal.
Pvolve Enters Nutrition With Sculpt 9, an Amino Supplement for Women
Pvolve is expanding into nutrition with Sculpt 9, a clinically tested amino acid supplement designed for women.