ALTA Technology Group, DXFactor Merge To Form Applied AI Brand ALTA DX
The two firms are combining strategic consulting and AI execution to help fitness operators integrate automation and intelligence.
Americans Are Adopting Extreme Longevity Habits — but Is It All Pointless?
Americans are embracing extreme longevity tactics in the hopes of living longer, but a new study points to the power of genetics above all else.
Club Pilates Adds Cardio-Driven Circuit Class
Club Pilates, one of the top brands in boutique fitness, is changing things up, introducing its first new class format in seven years.
Garmin Leak Hints at Screenless Wristband to Rival Whoop
A briefly posted “Cirqa Smart Band” listing suggests Garmin may be preparing to enter the screen-free fitness wearable market.
Singapore’s Fitness Market Hits Inflection Point as Pilates Grows but Service Standards Slide
New Fit Guide data finds Pilates surging in quality in Singapore, but front-of-house experience has dropped to the lowest level globally.
Bay Club To Offer In-Facility Training Hubs for WNBA Players
As lockout concerns grow, luxury fitness operator Bay Club is opening 29 West Coast locations to WNBA players for offseason training.
A Social Sauna Festival Is Coming to Brooklyn as Bathhouses Gain Ground
Culture of Bathe-ing is hosting an open-air wellness festival on the Williamsburg waterfront featuring saunas, guided sessions and more.
The Vitamin Shoppe Embraces AI at New York City Innovation Store
The Vitamin Shoppe's new AI-powered Shoppe Advisor uses semantic search tech to help customers explore products and real-time inventory.
McFit Launches Gold’s Gym-Inspired Global Franchise Plan
Already popular in Europe, McFit will follow the Gold's Gym model to grow beyond its company-owned clubs in Germany, Australia and Italy.
UAE, Saudi Arabia & India Lead Fastest-Growing Wellness Markets
While the U.S. remains the world’s largest wellness economies, post-pandemic growth hotspots are creating major opportunities for fitness and wellness brands.
