A ‘Bar Crawl for Gyms’: Urban Iron Aims To Bring Together Fitness Communities
Urban Iron, a hybrid race combining running and functional strength, sees participants travel to different fitness clubs in New York City.
As NIL Takes Over College Sports, AG1 Is Funding Scientists
Supplement maker AG1 is making a bold statement that scientists are as deserving as athletes of NIL sponsorships.
America’s Obesity Crisis Is Much Worse Than You Think, Researchers Warn
Under a new definition of obesity endorsed by the The American Heart Association, 70% of Americans are obese, up from 40% currently.
WellTheory Secures $14M for AI-Powered Autoimmune Care
WellTheory has raised $14 million in Series A funding, reaching $26.2 million in total capital for its personalized autoimmune care platform.
Les Mills Adds Heavy Lifting Class Amid Strength Training Surge
With Bodypump Heavy, Les Mills aims to make lifting heavy weights less intimidating, thanks to the power of group fitness.
Peloton’s Newest Tech Bet: AI Digital Twins
Twin Health will incorporate Peloton's content library to recommend personalized workouts to members based on their unique profiles.
Crunch’s CR Fitness Expands in Texas, Nears 100 Location Mark
CR Fitness will add nine new locations in the Dallas-Fort Worth area by 2026, an expansion that includes backing by NFL star Dak Prescott.
Strava CEO Confirms IPO Intentions Amid Social Fitness Boom
Strava CEO Michael Martin revealed that the social fitness platform intends to go public, with a listing that could come as soon as 2026.
LA Fitness Parent Has Big Expansion Plans for Club Studio
Club Studio, which houses multiple boutique fitness modalities under one roof, is looking to reach 50 locations in the next 12 months.
Wellness Brands Eye Peptides as Next Wave in Women’s Health
Wisp and Vesalius are launching an exclusive range of peptide therapies aimed at enhancing women’s quality of life and promoting longevity.
