Life Time Opens First Downtown Boston Club in Latest Expansion
The 60,000-square-foot club, located in Boston's iconic Prudential Center, is Life Time's seventh in Massachusetts.
Wellness Brands Are Losing Long-Time Customers Due to Rising Costs. Here’s What Can Bring Them Back
A Zenoti survey of 1,000 Americans found that 64% of wellness consumers left a business they liked because of price.
Rumble, CycleBar Parent Enters Exclusive Real Estate Deal
Extraordinary Brands has established an exclusive partnership with real estate firm Morrow Hill to drive franchise expansion.
Lumin Fitness Rolls Out AI Personal Training Tech, Adds Gym Partner
For the first time, other gyms will now have access to Lumin Fitness AI-powered personal training tech, starting with Fitness Connection.
Reebok Becomes Official F45 Partner in Multiyear Deal
The deal makes Reebok F45 Training's official partner for performance apparel, footwear and wearables ahead of the Reebok Smart Ring launch.
Pilates & Yoga Studios Are Poised for Massive Global Growth in Next Decade
The global Pilates and yoga studio market is projected to reach $521 billion by 2035, a new market research report finds.
A ‘Bar Crawl for Gyms’: Urban Iron Aims To Bring Together Fitness Communities
Urban Iron, a hybrid race combining running and functional strength, sees participants travel to different fitness clubs in New York City.
As NIL Takes Over College Sports, AG1 Is Funding Scientists
Supplement maker AG1 is making a bold statement that scientists are as deserving as athletes of NIL sponsorships.
America’s Obesity Crisis Is Much Worse Than You Think, Researchers Warn
Under a new definition of obesity endorsed by the The American Heart Association, 70% of Americans are obese, up from 40% currently.
WellTheory Secures $14M for AI-Powered Autoimmune Care
WellTheory has raised $14 million in Series A funding, reaching $26.2 million in total capital for its personalized autoimmune care platform.
