Anytime Fitness Opens in Dubai, Kickstarting Middle East Expansion
Anytime Fitness is cementing its Middle East growth push with the grand opening of its first club in Dubai.
Eliud Kipchoge-Founded AI Run Coaching Startup Raises $4.1M
Kotcha, a French startup aligned with Eliud Kipchoge, aims to make world-class running advice available to the masses via AI.
Wellness Brands Are Pushing Scientific Experts
Wellness brands of all types are looking to leverage scientific expertise by forming advisory boards and signing well-known medical advisors.
Life Fitness / Hammer Strength Opening Product Insights Lab at Harper College
Life Fitness / Hammer Strength will conduct product testing and research as part of a partnership with Chicago's Harper College.
Experts Tout the Mental Health, Community-Building Benefits of Saunas
At a Global Wellness Institute event discussing the latest research around saunas, mental and social well-being dominated the conversation.
Pilates & ‘Heated Everything’: Equinox Trainer Amanda Katz on Top Group Fitness Trends
From Pilates to heated classes to the rise of strength training, Katz spoke with ATN about the group fitness trends she's seeing at Equinox.
Hyrox Taps One FIIT To Scale In-Gym Training Tech
Hyrox is partnering with One FIIT to build and deploy its Performance Hub, which will scale Hyrox-themed classes to gyms worldwide.
Plunge Taking Part in Academic Study on the Benefits of Saunas, Cold Therapy
Plunge has partnered with the Medical University of South Carolina to provide its cold plunge and sauna systems for use in research studies.
Peloton Partners With Academic Hospital for Injury Prevention & Recovery Classes
The partnership allows Peloton members to access exclusive content for joint and muscle pain, injuries and orthopedic conditions.
Fitness Music Is Coming to Major Streaming Platforms in Global Distribution Deal
Pure Energy Music has signed a deal with Warner Music’s ADA to bring fitness-optimized soundtracks onto major streaming platforms like Spotify.
