Singapore’s Fitness Market Hits Inflection Point as Pilates Grows but Service Standards Slide
New Fit Guide data finds Pilates surging in quality in Singapore, but front-of-house experience has dropped to the lowest level globally.
Bay Club To Offer In-Facility Training Hubs for WNBA Players
As lockout concerns grow, luxury fitness operator Bay Club is opening 29 West Coast locations to WNBA players for offseason training.
A Social Sauna Festival Is Coming to Brooklyn as Bathhouses Gain Ground
Culture of Bathe-ing is hosting an open-air wellness festival on the Williamsburg waterfront featuring saunas, guided sessions and more.
The Vitamin Shoppe Embraces AI at New York City Innovation Store
The Vitamin Shoppe's new AI-powered Shoppe Advisor uses semantic search tech to help customers explore products and real-time inventory.
McFit Launches Gold’s Gym-Inspired Global Franchise Plan
Already popular in Europe, McFit will follow the Gold's Gym model to grow beyond its company-owned clubs in Germany, Australia and Italy.
UAE, Saudi Arabia & India Lead Fastest-Growing Wellness Markets
While the U.S. remains the world’s largest wellness economies, post-pandemic growth hotspots are creating major opportunities for fitness and wellness brands.
The Top 10 Wellness Trends Shaping 2026, According to GWI
From women’s longevity to the backlash against over-optimization, these shifts are set to define the booming global wellness economy.
Kasi Launches AI Run Coach That Delivers Real-Time Training Feedback
As race participation surges, AI-powered run coaching app Kasi offers in-workout guidance based on pace, heart rate and performance data.
Move Over, Protein? Why 2026 Is Shaping Up to Be the Year of Fiber
From functional beverages to GLP-1 nutrition strategies, experts say fiber is poised to overtake (or at least equal) protein in popular importance.
Inside the Top New Year’s Fitness Campaigns of 2026
This year, many fitness brands focused on reminding people about how good working out can feel, while some offered bold discounts and edgy messaging about the dangers of AI.
