Wearables, Fitness for Older Adults Tipped as Top Fitness Trends for 2026
Wearable technology, programs for adults 65 and older and exercise for weight management are among the top fitness trends identified in ACSM's 2026 report.
Harry Kane Invests in Nutrition Tech Company FoodHealth Co.
The England captain is backing FoodHealth Co. as it scales its FoodHealth Score across major grocery retailers, underscoring a growing athlete interest in wellness.
These Nutrition Trends Will Rise & Fall in 2026, Experts Predict
Experts from at-home testing and nutrition company Zoe shared where they see industry trends going, for better or worse, in 2026.
Crunch Fitness Leans Into ‘90s Nostalgia With Hype Williams-Led Campaign
Crunch's new “Feel More” campaign leans into music, nostalgia and social connection as Gen Z seeks community-driven fitness experiences.
The 10 Most Popular Fitness & Wellness Stories of 2025
From shocking brand moves to the top running shoes of the NYC Marathon and the fittest cities in the country, here’s what readers gravitated toward in 2025.
Fitness Levels Fall Off After Age 35, Long-Term Study Finds
A decades-long study shows physical performance begins deteriorating after 35, regardless of training history. However, regular exercise can help.
New York Governor Vetoes Bill That Would’ve Impacted Fitness Tech, Wearables
The Health & Fitness Association opposed the New York Health Information Privacy Act, which it claims would've harmed fitness companies.
Truemed Lands $34M To Grow HSA/FSA Purchase Platform
Truemed, which allows Americans to use HSA/FSA funds on fitness and wellness items, works with brands including Peloton and Eight Sleep.
As Wearables Boom, Neurable Raises $35M for Brain-Computer Interface Tech
Neurable’s latest funding round will help bring real-time brain insights into everyday devices like headphones and wearables.
Americans Plan To Spend $60B on Fitness in 2026, Cut Back on Other Expenses Instead
A new survey finds fitness is a top spending priority for Americans, with respondents saying they'll cut back on dining out and travel before gym memberships.
