Precor and Spia Cycling Partner to Boost Stages Cycling
Precor becomes the North American distributor for Stages Cycling’s commercial product lines, with distribution rights expanding to additional regions worldwide
Precor has teamed with Spia Cycling Inc. for a strategic global distribution agreement that revitalizes the availability and support of Stages Cycling products in new markets and for existing customers.
A subsidiary of The Giant Group, Spia Cycling acquired Stages Cycling last month in a $20 million deal. Earlier this year, Escape Collective reported that Oregon-based Stages Cycling conducted mass layoffs and was close to ceasing operations.
Now, Precor will serve as the North American distributor for Stages Cycling’s commercial product lines, with distribution rights set to expand to additional regions in the coming months. The company has made a name for itself in the cycling world, known for its smart bikes, power meters and cycle computers and has been a chosen brand of fitness leaders Equinox and David Lloyd.
“Stages Cycling is a global leader in the cycling industry, with products trusted by professional cyclists and indoor cycling studios worldwide,” Precor CEO Dustin Grosz said. “We are excited to bring their innovative cycling products to our customers who seek best-in-class equipment backed by reliable service and support.”
It’s the latest partnership for the commercial fitness solutions provider, having recently collaborated with Glutebuilder to introduce a new plate-loaded glute training line.
Paddy Murray, Spia Cycling’s vice president of global sales and marketing, noted that Precor shares Spia Cycling’s commitment to innovation, quality, and customer service.
“This agreement will enable us to better support our existing customers and markets while providing exceptional service and support, ultimately helping us grow our market share,” Murray said.
