Tracy Anderson Opens London Studio Amid Longevity Boom
Anderson’s arrival in the Knightsbridge neighborhood of London marks her seventh studio worldwide and comes as the UK’s capital city embraces wellness and longevity
Fitness pioneer Tracy Anderson has found a home for her first London studio, nestled inside the luxurious walls of Surrenne, an exclusive members-only well-being and longevity-focused club in the Knightsbridge neighborhood.
The dedicated space, exclusive to Surrenne members and hotel guests at The Berkeley and The Emory, spans an entire floor and features the patented Super-G Floor and Iso-Kinetic Band systems, a private locker room and a Tracy Anderson-branded retail area.
Complementing The Tracy Anderson Studio and her signature body-sculpting method will be Surrenne’s cardio and functional gym, which features equipment from Technogym, Woodway, Peloton and Hydrow along with a multi-functional studio for classes, Hyperice and Hypervolt products, spa treatments and steam rooms.
The new studio across the pond joins the fitness entrepreneur’s portfolio of successful studios in Los Angeles, New York City, the Hamptons and Madrid.
“I’ve always aspired to establish a studio in London, where my work initially gained public recognition while collaborating with notable clients,” Anderson said. “Upon being invited to participate in the Surrenne project, I recognized it as the ideal opportunity to inaugurate a studio alongside other prominent innovators dedicated to science, well-being and longevity. I am thrilled to introduce my Method to both my current clientele in London and a fresh audience through our partnership with Surrenne.”
Embracing Longevity
A fitness expert who counts Gwyneth Paltrow, Jennifer Lopez, Victoria Beckham, Olivia Palermo and more as celebrity clients, Anderson has kicked off 2024 with several new projects that underscore her commitment to longevity and wellness.
She launched a podcast, “The Longevity Game with Tracy Anderson,” to share meaningful conversations with revolutionaries such as Olympic athletes and scientists, introduced her first activewear line and debuted HeartStone, a set of hand-cut rose quartz weighted energy trainers that accompanies an app with ten workout sessions.
A 25-plus-year veteran in the fitness space, Anderson is committed to promoting health and wellness while remaining true to herself and her brand. In an interview earlier this year with The Cut, she said she had turned down four reality shows and described having protein bars in Target as a “low point,” pulling the products because she couldn’t get on board with cutting good ingredients in exchange for a lower price.
“I didn’t build that business, though there was a lot of pressure to do so because there was the potential to make a lot of money there,” she told the publication.
London Calling (for Wellness)
Seeking refuge from New York City’s bustling and, at times, chaotic atmosphere, Big Apple wellness enthusiasts are increasingly flocking to exclusive clubs for rest and rejuvenation. The same is occurring in Los Angeles, as seen with Hume and Remedy Place, a social wellness club that plans to open new clubs in the coming years.
Across the pond, London is experiencing its own wellness boom, with several posh “well-being havens” opening their doors or anticipated to open in the near future.
The HVN, which opened last fall and is also located in the Knightsbridge neighborhood, features an experiential retail space, a pre-treatment forest bathing area, recovery pods, and holistic and aesthetic therapies and treatments.
The new Mandarin Oriental Mayfair in London is now taking bookings for its “antidote to the fast pace of London life,” which includes spa treatments, a fitness center, a sauna and vitality pools.
While not open yet, Six Senses London also adds to London’s growing well-being landscape, with plans to feature a fitness area, a relaxation room, wellness treatments, a coworking space and an indoor swimming pool.
