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Athletes Can Seriously Cheer Plant-Based Food Market
In the U.S., soccer player Alex Morgan, mixed martial artist Mac Danzig & powerlifter Bradie Crandall are a few athletes on plant-based diets.
Female Athlete Voices Joining Sports Sponsors Ban
Women keep rising, but…Female athletes face both good and bad news when it comes to using influence to change sponsors’ images and messaging.
Peloton Factory Ohio Opening in 2023
Based in Troy Township, Peloton's factory in Ohio — named Peloton Output Park — will be over 200 acres and employ around 2,174.
2021 Olympics Tech Reshaping Games
2021 Olympics best new tech also enables viewers at home to enjoy multi-angle replays, AI-generated information on sprints and...
Blood Flow Restriction is New Trend Among Olympians
Even with the health rewards that blood flow restriction seemingly provides, the practice doesn’t come without a few uncomfortable...
Fitbit Ring Could Be Arriving For SpO2 Monitoring
If there is a Fitbit ring, this will be just one more addition to Fitbit’s expansion into more “jewelry-like” wearables....
ClassPass Releases “Comeback Report”- Nine Out of Ten Appointments Booked on App Are In-Person, Showing a Return to Gyms and Studios
ClassPass saw a doubling of its U.S. user base from May to June, as mass vaccinationsushered a return to public places.
Exclusive Interview | Co-Founder Trey Laird: AARMY ‘is about fully enhancing your total life’
Athletech News sat down with Brand Strategist and AARMY Co-Founder Trey Laird to understand the growth of his company, navigating...
GNC Is Bankrupt. The Vitamin Shoppe’s Stock Is Tanking. Direct-to-Consumer Supplement Companies Want to Fill the Void.
The market share of GNC and the Vitamin Shoppe was 97 percent at the start of 2018. Now it’s 88 percent, thanks in part to a small but growing field of direct-to-consumer supplement companies.
On Location From Sibec 2021: What is ahead for Fitness Industry?
Athletech News attended Sibec 2021 in Phoenix, AZ last week. As our first in-person event of 2021, it was refreshing to be part of 240+ suppl