Op-Ed
Private Equity Shows Continued Record Interest in Health & Wellness
Despite a slowdown in deal activity post pandemic, private equity investors remain bullish on the fast-growing health and wellness sector.
The Future of Nutrition? Get Personal
As tech progresses, nutrition is moving toward personalized approaches that account for individual differences in genetics, metabolism and lifestyle.
Retro Fitness Uplifts Black & Brown Communities Year-Round With Project Lift
Through Project Lift, Retro Fitness aims to open 500 franchised health clubs in 50 underserved communities over the next five years.
Why the Retention & Culture Model Beats Volume & ‘Community’
In boutique fitness, community can be faked while culture cannot, writes MADabolic. Emphasizing the latter over the former is thus better for client retention.
Reaching a Social Media Weary Gen Z: Strategies for Fitness Brands
Fitness brands hoping to reach the coveted Gen Z demo must be deliberate and strategic about their social media strategy.
The PHIT Act: A Win-Win for American Health & Wellness
The PHIT Act would allow Americans to unlock pre-tax health savings and spending accounts (HSA/FSA) to pay for fitness expenses.
