Fitness Franchise

Scale Your Fitness Franchise with Hyperlocal Marketing

Scaling a fitness franchise isn’t just about opening new doors; it’s about opening the right ones, in the right neighborhoods ...

instructor helps a client at a Club Pilates

Boutique Brands Must Think Beyond Fitness, Top CEOs Say

CEOs from four leading boutique fitness brands give their thoughts on the state of the industry and where it's heading in the years to come.

CR Fitness CEO Tony Scrimale

CEO Corner: CR Fitness’ Tony Scrimale on Building an HVLP Gym Giant

Tony Scrimale sat down with ATN to discuss how CR Fitness became the world’s largest operator of Crunch Fitness gyms.

F45 Training floor

F45 Training’s Luke Armstrong Shares Franchising Journey with Pivotal Advice

F45 Training's CRO talks past, present and future in everything you need to know franchising discussion with Athletech News

Women using suspension trainer at gym

Profit-First Playbook for Scaling Your Fitness Studio

Launching a boutique fitness studio can feel like chasing a moving target. From unpredictable member acquisition to ever-tightening margins

An Anytime Fitness coach leading a small group strength class.

Anytime Fitness Singapore Hits 125 Locations, Adds Clear Pricing

Anytime Fitness Singapore plans to expand to 200 locations over the next decade, but for now, it has opened its 125th club.

Anthony Geisler

Anthony Geisler Launches Sequel Brands, a New Boutique Fitness Franchisor

Anthony Geisler's new fitness company Sequel launches with four brands, locations across the U.S. and a team of top execs.

Woman speaking to crowd

How Fitstop is Powered by Passion, Sustained by Systems

Today, with nearly 170 locations across Australia, New Zealand, Singapore, and now the U.S., Fitstop has evolved into a thriving global network.

punching bag and power racks inside a Crunch Fitness gym

HVLP Gym CEOs Talk State of the Industry, Real Estate Challenges

In-person fitness continues to thrive as we move further from the pandemic. High-value, low-price (HVLP) gyms are undoubtedly leading the way.

three women working out in a Hotworx facility

Hotworx Marks Middle East Growth With Dubai Studio

Hotworx expands to Dubai as it marks 8 years in business, with plans for Canada, Mexico, and new features like Scan & Go and Gluteus Max.