drinking

People on cycles
Fitness

SoulCycle, The Zero Proof Partner as Sober-Curious Trend Rises

The Zero Proof has partnered with SoulCycle for a Hamptons activation offering non-alcoholic drinks to riders ahead of a national rollout.

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Nutrition

US Alcohol Consumption Hits Record Low Amid Wellness Shift

U.S. alcohol consumption hits record lows as Gallup reports sharp declines, especially among Gen Z and women.

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