DISRUPT 2024

people row during a fitness class

Watch Now: DISRUPT Business of Franchising Content

Top brands, executives and experts share their thoughts on the business of fitness franchising during the DISRUPT video series.

artwork for Athletech News Disrupt 2024 video

Watch Now: SABRE, SWEAT440 Execs Talk Fitness Franchise Real Estate

Real estate experts Jay Siano and Douglas Jerum of Sabre sit down with Sweat440 CEO Cody Patrick to discuss fitness franchising strategies.

woman works out wearing a virtual reality headband

Watch Now: DISRUPT Fitness Technology & Innovation Content

Industry experts share their thoughts on the evolving world of fitness tech innovation, including smart equipment, software and AI.

older man works out inside a gym

Is Aging a Choice? Doctors, Experts See Bright Future for Longevity Science

Dr. Mark Hyman, Dr. Frank Lipman and Viome founder Naveen Jain discussed and debated the booming field of longevity science.

woman relaxes in an infrared sauna

Watch Now: DISRUPT Wellness, Recovery & Longevity Content

Industry experts and doctors share their thoughts on what's hot across wellness, recovery and longevity during the DISRUPT video series.

loaded barbell in the middle of an Olympic lifting platform

Watch Now: DISRUPT Gym of the Future Content

Top brands, executives and experts share their thoughts on the future of gyms and health clubs during the DISRUPT video series.

Crunch Fitness gym in Portland, Oregon

Consolidation Is Here To Stay in Fitness Franchising, Experts Say

Fitness franchising brings to mind images of independent owner-operators and smal businesses, but consolidation is increasingly taking hold.

exterior of Life Time Penn 1 location in New York City

Life Time, Jeff Zwiefel See Big Future for Miora, GLP-1s

Miora from Life Time gives members access to medical guidance, personal trainers and services like bloodwork, recovery therapies and GLP-1s.

instructors teach a class at the Tracy Anderson Method studio in London

Tracy Anderson Talks Fitness Method, Franchising Goals   

Tracy Anderson discusses her unique approach to the business of fitness, including her plans for brick-and-mortar studio expansion.

an image of Solidcore members

Anne Mahlum on Scaling Solidcore: Why Amenities Are Overrated

Anne Mahlum founded Pilates-inspired boutique fitness brand Solidcore in 2013 and grew it into a 100-location giant before selling her stake.