A new white paper makes the case that gyms weren't built for women, and the results from one experiment may change how the industry thinks about club design.
As demand for women's strength training surges, Curves is scaling a franchise model built on psychological safety, and finding early traction with Gen Z.
A new poll reveals that more than half of Gen Z consumers are cool with male or female-only sections in gyms and fitness facilities.
Monty Sharma doubled sales & tripled earnings in under three years at both Naked Juice & Atkins, also helping in selling the former to Pepsi.
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